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The quality of management, the rate of the introduction of new products, the success or failure of marketing strategies, the level of customer satisfaction, the education of the workforce – all depend on the strategic investor. That there is a strong relationship between the quality and decisions of the strategic investor and the share price is small wonder. Gradually, the balance between strategic investors and financial investors is shifting in favor of the latter.

Thus, two classes of investors emerged. One type supplied firms with capital. The other type supplied them with know-how, technology, management skills, marketing techniques, intellectual property, clientele and a vision, a sense of direction.

In the not so distant past, there was little difference between strategic and financial investors. Investors of all colors sought to safeguard their investment by taking over as many management functions as they could.

A single investor (or a small group of investors) could no longer accommodate the needs even of a single firm. Actually separate businesses of money making and business management emerged. An investor was expected to excel in obtaining high yields on his capital – not in industrial management or in marketing.

The financial investor has little interest in the company’s management. His interpretation of the rolls and functions of “good management” are very different to that offered by the strategic investor. The financial investor is satisfied with a management team which maximizes value.

In many cases, the strategic investor also provided the necessary funding. Venture capital and risk capital funds, for instance, are purely financial investors.

A single investor (or a small group of investors) could no longer accommodate the needs even of a single firm. The financial investor has little interest in the company’s management. The financial investor is satisfied with a management team which maximizes value. The quality of management, the rate of the introduction of new products, the success or failure of marketing strategies, the level of customer satisfaction, the education of the workforce – all depend on the strategic investor. Gradually, the balance between strategic investors and financial investors is shifting in favor of the latter.

Mutual funds are growing at a feverish pace as more and more investors put their money in them. Considering the great advantages that mutual funds offer the average investor all the way up to the guy with the multi-million dollar portfolio, it’s really no surprise.

Mutual funds have grown in popularity over the last few years to the point where it’s harder to find an investor who is not using mutual funds than one who is. The first advantage of mutual fund investing it that mutual funds offer professional management of your investment dollars. Since mutual funds are pooling the investment dollars of so many investors they can buy stocks in larger quantities which leads to lower fees for mutual funds investors.

The third advantage of mutual funds is the diversification that they offer. Mutual funds invest in tens or even hundreds of different stocks, bonds or money markets.

Mutual funds have very low fees due to their ability to take advantage of economies of scale. Since mutual funds are pooling the investment dollars of so many investors they can buy stocks in larger quantities which leads to lower fees for mutual funds investors. Numerous mutual funds have fees that are under 2 or 3%.

The first advantage of mutual fund investing it that mutual funds offer professional management of your investment dollars. Mutual funds are run by fund managers, who are essentially watching over your investment daily. There is almost no other place where you get that kind of investment management without paying huge management fees.

The second advantage of mutual fund investing is that mutual funds are extremely liquid. The liquidity of mutual funds gives any investor the ability to get out of the investment quickly if needed.

Mutual funds have grown in popularity over the last few years to the point where it’s harder to find an investor who is not using mutual funds than one who is. When you consider that they are one of the easiest investments to use and require very little knowledge of the financial markets, the popularity of mutual funds is no surprise. There are 4 main advantages that mutual funds offer every investor, as you will learn in this article.

In planning for a successful funding campaign, you must expose your investment opportunity to enough investors.

The Kugarand Theory of Investing states that for every …

1 investor who invests,

3 say they will invest, and

15 investors were exposed to your investment opportunity to get to the three to get to the one Investor who actually invests.

If your company is raising $1 million dollars and has a minimum investment of $25,000, then your company is seeking 40 investors,

( 40 x 15 = 600 investors).

Find out how many investors you will need to expose to your opportunity using this formula.

($ 1,000,000/ $25,000 = 40). For your company to get the 40 investors to invest, you will need to exposure 600 investors to your investment opportunity,

A = How much money are you raising?

B = What is your minimum investment amount?

C = Number of investments needed.

• Combination of group presentations and one on one investor meetings to provide an opportunity for the client to “tell their story”.
• Ongoing communication strategy to communicate updates to investors so they can see the progress and move a semi-interested investor to a motivated and interested investor.

Investor relations campaign should include the following:.

• Investor phone calls.
• Email marketing campaigns to investors.
• Customized investor events.
• Public online investment portals.
• Participation in investor events.
• Direct mail campaigns to investors.
• Web marketing.
• Press releases and promotion.
• Investor interest articles.
• Private secure online investment portals with confidential investment information and due diligence documents.
• Direct Mail to reach those investors that do not respond to other means of communication, targeted based on geography and industry preference.
• Simplified method to communicate opportunity to investors so they will take the time to learn enough about the opportunity to be enticed to invest more time in learning more.
• A centralized point of information so that no matter how the investor first hears of the opportunity they have a source of information they can go to.

C * 15 = Number of investors who need to be exposed to your investment opportunity.

A/B = C.

Now that you understand exactly how many investors need to be exposed to your investment opportunity, you can plan accordingly.

Investor relation campaigns expose, promote and generate investment opportunities to investors through strategic planning of your company’s investment opportunity. Activities to gain exposure include:.

• System to capture investor interest and respond accordingly.
• Passive marketing to the interest areas of the investor community through email, press releases, and interviews on radio and TV broadcasts.

To support new business especially in real estate, construction, entertainment you need a back up of private investor funding. You also need to have fair to excellent credit score to obtain private investor funding. There are many known names in this business.

Angels are thought of as individuals, the actual entity that provides the funding may be a trust, business, investment fund, etc

The bottom line: even if you don’t have the money right now to invest, you can certainly find the money, whether you have to pool your money with others or obtain private investor funding from an institution. Don’t let a lack of funds hold you back; do your research, formulate a plan, and start investing and getting rich from the market.

To support new business especially in real estate, construction, entertainment you need a back up of private investor funding. Private investor funding basically lends you money against your private trust deeds, excellent business idea, and liquid rate of the land or business. Venture capital and private investor funding work hand in hand for somebody who is setting up a new business.

. Private investor funding basically lends you money against your private trust deeds, excellent business idea, and liquid rate of the land or business.

Private investors are now seeking to organize themselves, making a bigger entity than just working individually to receive small gains. Once they pool in their investments and form a network of private investors they can get bigger returns and this idea is very alluring.

A private investor funding is done by reviewing the business plan. The funding institute or the individual then have an investment proposal that is both sufficiently attractive and sensible to investors. This funding can be raised by a group of investors.

This kind of funding comes with a high risk and therefore they demand a high return on investment. Individuals providing private investor funding have an exit strategy planned so that the original investment bring them more than five times the return in 3 to 5 years. The exit strategy could include IPOs or acquisition.

Not just in the US but this type of funding can support new businesses in developing countries too. Venture capital and private investor funding work hand in hand for somebody who is setting up a new business. Companies use these funds to increase its R&D, sales and marketing efforts.

While it is true that anyone can be an investor by putting your money in a well diversified portfolio, not everyone can be a successful trader. Active trading requires far more skill and finesse to master and to make consistent money for income replacement. When a lot of the strategies that are available today are highly subjective, this is especially true.

Only by being a trader will anyone be able to generate the legendary returns that they yearn so much. And being a trader is exactly the hardest to do unless you have a proven system to follow or someone to mentor you.

Too many people have mixed being a trader for being an investor. That person then turns to exploring option trading or more or such instruments “as an investor” and completely finds that not everyone can excel in those areas.

Many people have mixed up the terms “Investor” and “Trader” to mean the same thing. Too many people have mixed being a trader for being an investor. While it is true that anyone can be an investor by putting your money in a well diversified portfolio, not everyone can be a successful trader.

An Investor is a person who puts his money where it can potentially generate a return. He does not usually get involved in the money making process. Investors include buyers of investment real estate and buyers of funds.

Before you take the plunge into the capital markets, make sure you know what you are really into. Make sure you keep your full time job while you look for a proven system to learn if you have decided to become a trader. A proven system is something like the Star Trading System, which I have followed with great success for years.

A Trader is a person who fights in the capital markets front line personally in order to generate equity. He is the one who personally chooses the investment instrument (e.g option trading), makes an opinion on it and executes a series of trades in order to make money out of it.

Many people have mixed up the terms “Investor” and “Trader” to mean the same thing. They can’t be more wrong. It is exactly the mixing up of these 2 very important terms that led to many people starting on the wrong foot in the capital markets.

Do not be hesitate to run a demo account. By using a demo account along with your real account, you can test the waters on possible stops and alternate trades. This can allow you to see if you are being conservative in your positioning or whether you can work with different currency pairings to evaluate their potential.

Hopefully, you have learned the things that will help you earn in your affiliate marketing business. Surely, this information is going to help you in one way or another, as long as you take the time to apply it to the plan that you have made up for your affiliate marketing business.

One reason that many affiliate marketers fail is because they forget to have a back-up in place. A strategy is the most important part of affiliate marketing, as you can not expect customers to flock to your brand new website.

Ramp up your online affiliate success with one simple thing – put some serious work into your headlines. Your headline can make or break your articles, ads or blog posts. Grab your reader from the very start and use your affiliate awesomeness to spellbind your reader through the end of your story.

If you take the time to learn the things that you need to know to succeed in affiliate marketing, you are sure to start earning. Invest in time-management software to help you with your affiliate marketing company, and your life. Affiliate marketing and SEO go hand in hand; you can’t have one without the other. If you are considering hiring an internet marketing company to help you promote your affiliate marketing product, be sure to read the fine-print carefully. To increase the success of your affiliate marketing, ensure that your affiliate company offers resources that help you generate sales.

Invest in time-management software to help you with your affiliate marketing company, and your life. Having a healthy work-life balance is key to keeping your mind clear and your life stress free. You’ll be a better business person if you maintain good mental health, so sort your life out with the aid of some time-management software and feel at peace.

Affiliate marketing and SEO go hand in hand; you can’t have one without the other. Determine the best keywords that will drive potential buyers to your site once you join an affiliate marketing program. Making your site easy to find and highly relevant to the product you’re advertising, will translate into more click-throughs and more conversions.

Be sure to read the fine-print carefully if you are considering hiring an internet marketing company to help you promote your affiliate marketing product. Many hook you into their service with a low “introductory” price. After you have given them your credit card or banking information, you may find high charges on your account after your introductory period is over.

If you plan on being successful with affiliate marketing, you must select a niche that will generate revenue. When participating in affiliate marketing, you are aiming to make money.

To increase the success of your affiliate marketing, ensure that your affiliate company offers resources that help you generate sales. These resources should include banners and text links, as well as templates for recommendation letters. An affiliate company should be willing to help you earn as many commissions as possible.

Learning and earning, go hand-in-hand. You are sure to start earning if you take the time to learn the things that you need to know to succeed in affiliate marketing. The advice that is included in this article is meant to help you learn to succeed in your business.

The World Wide Web could be considered a synonym for opportunity. Existing businesses are using the Internet as a vehicle for marketing their services and products online while at the same time brand new businesses are getting started with only a home computer and a determination to succeed.
Affiliate marketing could be the future of marketing and replacement for much of traditional paid advertising because affiliate marketing only cost the advertiser when the advertising is effective. Affiliates advertise for the host web site using banners, text links, and e-mails with embedded text links and when a web search surfer clicks through from an affiliate link to the host site and makes a purchase the affiliate is paid either a set fee or a commission based on the affiliate agreement.

According to Paul Majestyck of MakeAFortuneOnTheNet.com, “Affiliate marketing has proven to be so profitable that some people are making a fortune on the net solely through affiliate programs.” These affiliates are basically advertising agents earning profits by selling other people’s services and products. This means that the affiliate can concentrate on the primary object of generating targeted traffic and promoting affiliate products.
The potential for making money in affiliate programs is virtually unlimited but affiliates need to choose the right programs to maximize the chances of success. One of the most important aspects of choosing affiliate programs to promote is to choose products and services that would be of interest to the affiliate’s current traffic base. There is a much greater chance of making sales when the affiliate links are relevant to the market of the affiliate web site.
There is no doubt that affiliate marketing will continue to grow in the future creating even greater opportunities for entrepreneurs all over the Internet.

Affiliate marketing could be the future of marketing and replacement for much of traditional paid advertising because affiliate marketing only cost the advertiser when the advertising is effective. Affiliates advertise for the host web site using banners, text links, and e-mails with embedded text links and when a web search surfer clicks through from an affiliate link to the host site and makes a purchase the affiliate is paid either a set fee or a commission based on the affiliate agreement.
There is a much greater chance of making sales when the affiliate links are relevant to the market of the affiliate web site.

The advantages of getting into affiliate programs do not benefit affiliate marketers alone. More and more companies have recognized the wonders of how this kind of low-key marketing activity can do in increasing their sales. With the advent of internet bloggers and online shoppers, affiliate programs are indeed one of the best ways to drive potential clients in a merchant’s site.
What are the benefits with affiliate programs that many businesses get to it? They will actively promote the affiliate products through the use of article link or by posting ad banners on their site for their readers to click and see.

Add to that, they only need to pay their affiliate marketers with a commission of around 20 percent once their site has made a sale through their affiliate sites. The pay for performance scheme in affiliate marketing is one of the reasons why businesses are getting into affiliate programs since they only need to cash out once they have made a sale.

• Free traffic. Generating targeted traffic on the site can be challenging for any online merchant. By hiring an affiliate marketer who will actively promote the site through the use of different marketing strategies, merchants get the traffic that they need from potential clients of their business.
  With regards to payment, it is up to the merchant as to how they will pay their affiliate marketers. That said, they can opt to give them commission when they receive marketing leads or when someone makes a purchase on their site.
• Automated management. Since affiliate marketing is done via the internet, almost all tasks related to the management of the affiliate program can be automated according to function and specifications of the merchant, giving them more time to focus on other important tasks and responsibilities in business operations.
• Optimized search engine rankings. Search engines normally place websites with higher inbound links on the top of their ranks. Through affiliate sites, the merchant site acquires higher number of inbound links.
  Why a business needs to get into affiliate program
  With the above-mentioned factors, merchants that run their businesses online can greatly benefit from affiliate programs as part of their marketing promotion. Affiliate marketing is a cost-efficient, currently relevant solution that will help websites in bringing their products closer to their target market without the help of full-time sales associates.
  The more the affiliate sites which will work on promoting the website, the merchant gets to have thousands of “sales associates” that do not need to be paid up front. In addition, getting into an affiliate network will help them in acquiring serious affiliate marketers rather than sourcing it from people who are unfamiliar and basically new to the system.

The advantages of getting into affiliate programs do not benefit affiliate marketers alone. Add to that, they only need to pay their affiliate marketers with a commission of around 20 percent once their site has made a sale through their affiliate sites. The pay for performance scheme in affiliate marketing is one of the reasons why businesses are getting into affiliate programs since they only need to cash out once they have made a sale.
Through affiliate sites, the merchant site acquires higher number of inbound links.
In addition, getting into an affiliate network will help them in acquiring serious affiliate marketers rather than sourcing it from people who are unfamiliar and basically new to the system.

If you own a lawn or landscape company, you will eventually lose some customers. Most customers will not even tell you why they are letting you go. If one customer drops you, the others may jump ship also for no reason. A long time customer spends more money overtime. Since you already have the loyalty built up, the long time customer is more apt to purchase additional services, refer friends and stay with you much longer.

You will eventually lose some customers if you own a lawn or landscape company. Most customers will not even tell you why they are letting you go. At many times this will come as a surprise to you.
This can create a bad image of you and your company in the customer’s eyes.And believe me, they have the potential to let many people know.

In my opinion, it can be most damaging when you are maintaining many properties on one street or area. Some of these neighbors have a much stronger bond with each other than with the lawn business owner. If one customer drops you, the others may jump ship also for no reason.
Why customers will “drop” you …
14% Unhandled complaints
9% Competition
9% Relocation
68% No special reason
Because of lack of attention, the 68% usually leave.
Treat all your customers like they are the only one.
Many owners have the mentality that lost profits from a lost customer can be replaced by profits from a new customer.
That is not the case. A long time customer spends more money overtime. Since you already have the loyalty built up, the long time customer is more apt to purchase additional services, refer friends and stay with you much longer.
If you try and get a customer back, even if you are unsuccessful, it may keep the unhappy customers from telling a slew of others.
Re-contact your customer and surprise them. Tell them that you miss their business and value their return.
Give them a free lawn cutting or possibly free labor on mulch installation if they don’t have any ideas.
Why customers are lost.
1) Intentionally pushed away – Dropped this customer as he is hard to deal with and please or he continues to be late or way behind on his payment to you. You don’t want this type.
2) Unintentionally pushed away – You have let down the customer in one way or another.
3) Pulled away – Competitor offered a better value or service.
4) Bought away – Competitor offered lower prices on the similar or same service.
5) No longer needs – Bought his own mower, moved out of town, or to local apartments.
After talking to a customer in person or over the phone, you’ll know why he left and what he’ll need from you to regain him as a customer. Every situation will be different.
In summary, why trying to get a lost customer back is beneficial
1) To show you ways to improve your communications or services.
2) Can limit negative word of mouth from an unhappy customer who “dropped” you and can increase positive word from the customers regained.
Don’t look at it as you failed, take the opportunity to learn what you could have done to retain this customer. It will make your business that much better.

A common mistake for almost all new work at home/ home business beginners is the trap of trying to be all things to all people. They will take any job, even if it not what they set out to do, simply because the job pays money.

It’s tough to focus, we know!

.

, if you do just one thing.

In the modern world, specialization is the key to success. I am sure you ‘d prefer one that only does brain surgery and nothing else if you were choosing a brain surgeon to operate on you! The same applies to your business.

We know how tough it is to stick to just one thing in your new home business because here at FunCareers.com we “eat our own dog food”. Everyone works from home and knows the difficulties and successes you face and one of the things we have learned for ourselves is that you must focus on just * one * thing to be successful.

If you’re going to do “lawn care” then learn all about grasses and how to care and manage for lawns the best ways possible. Now when you offer lawn care, you can target upscale markets and be an expert on creating and managing perfect green lawns, with fees to match.

Narrow your focus to make more money!

By offering one targeted product or service you can charge higher fees and you attract the customers that are willing to pay for your expertise. That’s an extreme example of focus – not even a site, just one page, one product, it sells or it doesn’t.

If you were choosing a brain surgeon to operate on you, I am sure you ‘d prefer one that only does brain surgery and nothing else! By offering one targeted product or service you can charge higher fees and you attract the customers that are willing to pay for your expertise. I’m sure you’ve seen hundreds of those “mini-sites”, just one long sales page and nothing else. That’s an extreme example of focus – not even a site, just one page, one product, it sells or it doesn’t.

You can learn a thing or two from those pages for your real world business and create a laser like focus on the one thing you excel at, only targeting the customers that crave your product or service so you can increase your home business income.