Some have taken the route of making all their “buy” pages landing pages. Landing pages have everything a visitor needs to make a decision and purchase. Some people will bail from your landing page without scrolling down the page or reading the content on the page. Use the same heading on your landing pages. Make each landing page different.
Landing pages are important to anyone running a pay per click campaign. Some have taken the route of making all their “buy” pages landing pages. What is a landing page and what are the benefits?
Landing pages have everything a visitor needs to make a decision and purchase. Couldn’t you just link to the home page?
Landing pages go hand in hand with your ad. If your ad is mentioning a specific product then, the link should take them to the page featuring this product.
Your site’s landing pages should be accessible from your site map. It needs to be index but, does not need to be found by visitors.
Some inside secrets:
Some people will bail from your landing page without scrolling down the page or reading the content on the page. If visitors do not find what they need within 10 second they may bail the page.
Use the same heading on your landing pages. Bold any words that may be of interest to the visitor. Visitors will jump through hoops to purchase your product.
There are some small factors that can make a difference in sales. Try:
– Content needs to be simple. Just list what the visitor needs to know make a purchase.
– Changing colors
– Reinsure buyers with a money back guarantee or BBB seal
– Lower shipping charges
– Do not offer too many navigational options.
– Make it as easy as possible for the visitor to make a speedy purchase.
If you can give them the option to call you, -. Especially, if you offer 24 hour service.
Make each landing page different. The landing page with the highest conversion may be the one that works best. Remember to keep your pages simple.
