What is a landing page?
The goal of landing page is to cause your visitors to take definite action. You don’t want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.
That’s been a lot of talk about landing page these days. What’s a landing page?
Here are some tips to design a good landing page …
The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.
1. Content Relevance
When they applied the click through, your landing page content must be relevant to what people were looking for. The closer the match is the higher the chances of conversion.
2. Be Concise
Generally, when people surf the Internet they give short attention span to what they are reading. When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service.
Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.
3. Get straight to the point.
The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don’t distract your visitors with advertisements, links to other web pages. Don’t let your visitors wade through a whole bunch of posh before they get to want they want.
Dedicate one landing page to only one product or service. Focus on one product or one product group on each landing page.
5. Be Factual.
Use figures and facts instead of generalities.
General: Prices Reduced.
Factual: Prices Reduced by 20 percent.
6. Clear Call to Action.
Tell your visitors what you want them to do. Buy now, click here to download, fill in name and email address to subscribe or whatever. Keep all call to action text in bold.
7. Readable Text.
Sure, there’s nothing much to look at a page with white background and black fonts. Your website visitors must be able to read your text with ease.
8. Navigation Links.
Not at all, if you could help it. The only link you want your website visitors to click on your landing page is the call to action link.
9. Images and graphics.
Keep visual effects to a minimum unless you are running an online audio or video business, real estate business, or selling holiday destinations. For direct marketing it’s the words that sell. Images and graphics serve only to enhance your text communication, not cloud it.
10. Grammatical and Spelling Errors.
Otherwise it gives your website visitors a negative impression of you and the company you represent. Once visitors have a negative impression, it becomes difficult to convince them of the product or service that you are promoting.
11. Make it personal.
Make it personal to connect with your visitors. Use a lot of You and Your in your text.
12. Make your text simple and clear to understand.
Avoid colloquialism or jargons. Use terms and phrases that people readily understood. Use short sentences and phrase them in the active voice.
The goal of landing page is to cause your visitors to take definite action. When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service.
A good landing page will always sport good conversion rate as compared to a poor one. Take the time to rethink and think, work and rework your landing pages.
The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Dedicate one landing page to only one product or service. Focus on one product or one product group on each landing page.