This is best done by first running a solo ad, then running a sponsor ad in the next two or three issues of the same line. The readers will see your ad for many weeks and begin to warm and understand the message up to your offer.
Once you’ve written your ad and chosen an ezine, the best way to proceed is to think like an educator. Experienced teachers will cover the same information in several different ways.
A sponsor ad is placed at the top of the line, often under a heading like: “Please support our sponsor.” When the email is opened, this ten to fifteen line ad will draw more attention since it is the first thing the reader sees. This is priced around twenty dollars.
The beauty of ezine advertising is that it’s the most targeted form of advertising on the internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities.
This three to five line ad is often run in a block with other classified ads, one on top of another, similar to a page of classified ads in your local newspaper. Once you’ve written your ad and chosen an ezine, the best way to proceed is to think like an educator. And few people respond to an ad the first time they see it. This is best done by first running a solo ad, then running a sponsor ad in the next two or three issues of the same line. The readers will see your ad for many weeks and begin to warm and understand the message up to your offer.
This ad can be as long as 700 words, allowing you to go into great detail, and will cost in the neighborhood of forty to fifty dollars, about twice the cost of a sponsor ad. Some of the larger mines may ask for hundreds or even several thousand dollars for a solo ad.
There are three types of ads that you can place in your chosen line: a classified ad, a sponsor ad, and/or a solo ad.
The classified ad is the smallest and least expensive. This three to five line ad is often run in a block with other classified ads, one on top of another, similar to a page of classified ads in your local newspaper.
This is why ezines are such a good choice. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer.
Very few people learn something thoroughly the first time they see it. And few people respond to an ad the first time they see it. Since you are trying to educate and motivate your target audience, you want them to see your ad more than once.
