Email marketing is certainly one of the most powerful strategies in internet marketing. It’s quick, cost effective – you do not have to pay a set price for every email that is sent out – and allows contact people in all parts of the world.
How does one accomplish bulk email marketing campaign?
If you have the time to manage your prospects list and accomplish your email campaigns with a constant frequency, using software can be the most cost-effective method.
You can use online bulk emailing services, or you can pay a marketing firm to do your bulk email promotions, or you can use direct email marketing software to distribute your email campaigns sitting at your computer.
There is wide choice of direct email marketing software packages available on the Internet market. Some are even freeware programs that don’t require any investment. They don’t generally have the value-added features that come with software packages that you purchase; however, if you aren’t running a large email marketing campaign, they may suit your needs for accomplishing specific tasks just fine.
What is Drip Email Marketing?
The concept behind drip email marketing consists in sending periodic emails to clients and prospects hoping to bring them to your website and make them purchase products or services. It is an effective method to generate new purchasers from your prospects and keeping relationship with your existing clients.
Drip Email Marketing tactic results from the idea that nobody purchases online products or services instantly. This is where a drip email marketing campaign is quite to the point.
Based on the subscribers’ preferences, you set up a drip email marketing campaign catered to their specific needs. Each message you send them give more information about their inquiries slightly hinting them at you and your services or products.
If your drip marketing email can not keep the client’s interest, it will be deleted immediately next time when they read the sender’s email address. If you are trying to build the relationship based on trust and faith, you can not tolerate that they never open your emails. When the rapport of useful and informative emails is established, your prospects and clients will be looking forward for every email from you and they will even recommend your company and your products to others.
It may probably sound like you will need more than one tool to accomplish your drip email marketing campaign. You can find many programs on the Internet that can handle your growing lists of present and prospective clients. Our email management software must be flexible enough to treat each client or prospect according to the routine of your drip email campaign.
For your existing clients, a drip email marketing campaign is similar. Your email drips must contain relevant information that can help the customer with the services or products he purchased.
The most important thing to remember about drip email marketing is that you must not send meaningless emails. Each message must have an informative content, a real reason to contact your clients and prospects, not just a note saying “Hi!” or “How are you?”.
The most important thing to remember about drip email marketing is that you must not send meaningless emails. If your drip marketing email can not keep the client’s interest, it will be deleted immediately next time when they read the sender’s email address. When the rapport of useful and informative emails is established, your prospects and clients will be looking forward for every email from you and they will even recommend your company and your products to others.
Imagine that a prospect has just visited your site and left you the email address. It’s important to note that you should add a sign-in form to your web site to collect the prospects’ email addresses. All this information will help you segment your prospects and send more relevant email messages to each group.
Email marketing is certainly one of the most powerful strategies in internet marketing. Our email management software must be flexible enough to treat each client or prospect according to the routine of your drip email campaign.
