Marketing through email has become a very popular way of marketing today. With the advent of the Internet, technology has broadened the scope and ways of marketing.
Early email marketers used the listings of email subscribers to be able to send their advertisements and proposals. Sending unsolicited email or what we refer to as “spam” is a definite a “don’t” in email marketing.
This article tries to give tips on how to effectively use email for marketing and how to use it properly.
Email is short for electronic mail. This is one of the main reasons why people use the Internet. About two decades back, no one actually realized that electronic mail would become very useful and eventually be a focal point in relationships, both personal and business.
Email marketing can make or break your reputation as a marketer and the reputation of the product which you are promoting. Here are some of the ways on how to do email marketing:
- Permission.
Email marketing, is most effective if it is part of a wider marketing scheme. Just like in any form of marketing, email marketing should be planned and executed with care.
- Integrate.
When one asks permission from the receiver to send a marketing proposal through email, direct email marketing takes another step forward. A survey shows that people who were initially asked for permission to receive certain proposals were more interested to read the emails, as compared to the response towards unsolicited email.
One of the most agitating and irritating things about email is spam. If one is thinking about using spam mail to be able to market his product, he must give it a second thought.
- Build relationships.
People avail of email services to be able to receive information and substantive mails from people whom they know or trust. The approach that email marketing should be built in this line.
There’s an impression that direct email marketing is done by promoters to be able to escape from certain realities that come along with other forms of marketing. The fear of rejection is one of these harsh realities that are avoided by using email as a marketing medium.
Early email marketers used the listings of email subscribers to be able to send their advertisements and proposals. Sending unsolicited email or what we refer to as “spam” is a definite a “don’t” in email marketing.
There’s an impression that direct email marketing is done by promoters to be able to escape from certain realities that come along with other forms of marketing. When one asks permission from the receiver to send a marketing proposal through email, direct email marketing takes another step forward. A survey shows that people who were initially asked for permission to receive certain proposals were more interested to read the emails, as compared to the response towards unsolicited email.
- Information.
Email marketing should be integrated into the whole marketing plan to promote a certain product effectively. Email marketing can be one of the ways and is not the only way to market a product. An array of marketing techniques should be employed by a marketer to be able to get around the market.
- Don’t send unsolicited email.
Email is just one of the tools to be able to promote through the Internet and by far, it is one of the most popular and most effective. There are a lot of unwritten rules towards doing direct email marketing but everything leads back to giving quality service to the clients and prospects.
- Service.
Getting into the email marketing bandwagon has its downsides, if it not done properly. If one floods a mailing list with advertisements which are not needed, people will get irritated. In sending advertisements in e-groups or other such kinds of groups, one should be able to assess the general needs and concerns of the members before he actually plunge into a barrage of email marketing endeavors.
