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Techniques In Logo Design
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Techniques In Logo Design

Noah Smith

It represents your values, your beliefs and the traditions you have in your business. That’s why you put so much effort in coming up with the right logo especially with your full color business cards.

Your logo is a tangible representation of your identity and image. This means that whatever you decide to put on your logo – the colors, shapes, and even the lines – all of these should reflect the image you would want your target readers to remember you even for many years to come.

Here are a few ideas for your logo design that you can consider when you start creating your very own logo:

Refinement
This technique is more of a going-back-to-the-basics kind of thing. When designing your logo, it reflects simplicity more than creativity. Major corporations have gone back to this type of logo design that the classic trend that was so popular during the 70s is again one of the hits today.

Natural Spirals
When you use two elements together that creates a less-contrived and natural spiral shape, this logo design comes out. This technique is more of a nature-inclined rather than a computer generated design. The unaffected combination of seeming disarray and geometry in the design provides order and freedom simultaneously.

It reflects simplicity more than creativity when designing your logo. Major corporations have gone back to this type of logo design that the classic trend that was so popular during the 70s is again one of the hits today.

Often, this logo design has flat shapes, while some have highlights or shadows that provides the feeling of a multi-dimensional effect in your design.

Droplets
This technique applies two or more droplets, making them appear that they’re coming together to act as one entity. It is usually reflective of a union and meeting of ideas, which is very expressive especially if you’re looking at a more scientific and technical design. Often, this logo design has flat shapes, while some have highlights or shadows that provides the feeling of a multi-dimensional effect in your design.

Pop
That’s why from the late 60s to the early 70s, the set of designs that came out to address the personality of the youth market have become very popular during those times. You can see this type of logo design resurfacing especially from companies that cater to the ever developing youth niche.

You can see this type of logo design resurfacing especially from companies that cater to the ever developing youth niche.

There are a lot more logo designs out there that you can apply to create your very own design. Because that would be yours for a very long time, the bottom line is to make each design that you pick embody what you value most in your business.

The technique is based on the basic geometric lines with a little visual twist. Especially with the advent of the computers and digital technology, the 70s natural geometric lines is definitely here to stay.

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About The Author

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Noah Smith

Noah Smith is a professional blogger and marketer, who frequently writes about custom packaging, technologies, news and health to help businesses understand and adapt new ways to reach and inspire their target audience.

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