Internet traffic measures usage. All these factors are, in turn, determined by the cost of bandwidth and the speed of the Internet. The type of applications include emails, web surfing, and online purchases.
E-commerce has the potential to take the Internet traffic on an increasing path. The concerns of the online purchasers regarding the security features are being addressed, and this has enabled growth in online purchasing and has become a driver of Internet traffic.
Another driver for Internet traffic is the growing website traffic. Internet traffic growth depends upon market elasticity and technological factors.
Before the advent of the Internet, the world was divided into material haves and have-nots. The last decade of the twentieth century ushered in the Internet revolution, which divided the world into digital haves and have-nots.
At the macro-economic level, more than three-quarters of the world population don’t have access to Internet. The demographic profiles such as high level of illiteracy and lack of awareness play a role in enabling the Internet to reach the common public.
E-commerce has the potential to take the Internet traffic on an increasing path. The concerns of the online purchasers regarding the security features are being addressed, and this has enabled growth in online purchasing and has become a driver of Internet traffic.
Another driver for Internet traffic is the growing website traffic. Internet traffic growth depends upon market elasticity and technological factors.