At first you will probably rely heavily on your consultant for advice but as time goes on your reliance on your consultant will diminish as you become more affluent in SEO techniques and practices. Another important service your consultant should provide is weekly or monthly progress reports. Consultants can usually provide other valuable insights to help your business succeed online on subjects such as PPC, conversion, usability, professional image, email campaigns, banner advertising, and other online marketing options.
When deciding between these two options the most relevant question to ask yourself is how much time do you have to invest in SEO. Through experience, I would estimate that having an SEO consultant at your side will reduce the time you need to invest in your SEO project by about 50-75%.
Option 2: Find a Professional SEO Guide
There are several SEO consultants who would be happy to guide you along the way and assist you in creating a successful online campaign. The most difficult aspects of SEO could be handled by your consultant while you could manage SEO implementation.
Option 1: Become an SEO Expert
This is the hardest path to take to implement SEO on your website while yielding the greatest personal satisfaction. You will want to start by spending lots of time reading books and online articles to catch up on the latest SEO practices, trends, and methods.
This option is recommended for those if you want to start offering SEO services as a part of your business or if you have multiple websites that you manage. This route is probably not ideal considering the time involved to make it successful if you only have one website and do not plan on providing SEO services to others.
You will want to start by spending lots of time reading books and online articles to catch up on the latest SEO methods, trends, and practices. The most difficult aspects of SEO could be handled by your consultant while you could manage SEO implementation.
How to Decide which Option is Best
When deciding between these two options the most relevant question to ask yourself is how much time do you have to invest in SEO. Through experience, I would estimate that having an SEO consultant at your side will reduce the time you need to invest in your SEO project by about 50-75%.
Even though SEO does require experience and time, there are several options out there to start doing SEO on your own and be successful.
This method will require some investment on your end it is far less expensive than a full-service SEO package and over time the cost will diminish as you become adept at SEO yourself.
You probably have always wanted to get involved more with SEO but simply do not have the time. Even though SEO does require experience and time, there are several options out there to start doing SEO on your own and be successful.
