The traffic specific to that expired domain now becomes your traffic, which leads to your sales, and ultimately your revenue. All of this because someone else was kind enough to do the work for you already and let the domain name expire.
You see when a domain has been in use by this person and another person allows the domain to expire without renewing, the domain name is placed back into the pool of “domains for sale”. This is where the benefits begin to show, just like a new domain name, the expired domain name is available to anyone who wishes to purchase it. What is the difference between a new and expired domain name?
When you are creating a business or new website on the internet, as you probably know you will need a domain name. You see when a domain has been in use by this person and another person allows the domain to expire without renewing, the domain name is placed back into the pool of “domains for sale”. What is the difference between a new and expired domain name? Now surely you would know by now, that if you were to purchase a brand new domain name, you would have to do all the advertising, promotion, SEO work, submission to search forums, directories, and engines yourself.
Now surely you would know by now, that if you were to purchase a brand new domain name, you would have to do all the advertising, promotion, SEO work, submission to search engines, directories, and forums yourself. That is a lot of effort, money, and time spent on your part and trust when we say it takes a lot of all of the above to make a new domain work.
Think about it, taking possession of an expired domain name means less work for you and more time for other, more important issues. The expired domain could already be listed with any search engines, forums, directories, and a wide variety of other websites that have this link already on them.
When you are creating a business or new website on the internet, as you probably know you will need a domain name. This of course is the obvious for any internet business, without a domain name you will not have a website, end of story. SEO tactics, if done correctly, are designed to give you an advantage within the search engine ranks.