While the main objective for sales letters does not change at all – and that’s to encourage customers to avail of your services and products – there are different types of approaches you can use to make them more effective.
7 Types of Sales Letter You Can Use to Improve Profit Margins
These may take time to write, but it’s an effort well-spent because it ensures that your customers will remember you – even when though much time has passed since their last visit – simply because you took the time to remember them.
We Miss You Sales Letters – Your customer or order tracking software can usually alert you when a long period of time has elapsed since certain customers have dropped by or purchased from your website.
Make sure to send them “we miss you” sales letters to these customers as well as customized information regarding your newest products and services that you’re sure they’ll welcome based on data from their previous orders.
When writing this type of letter, it’s important to make the incentive as attractive and exciting as possible. Emphasize the urgency. Selling incentives last for a brief period of time – it has to or you might go bankrupt – so make sure they understand that the clock’s ticking away!
Introductory Sales Letters – This is perhaps the most discussed about type of sales letter in the Internet. When writing this letter, keep it as brief as possible because they don’t know you well enough to believe that reading more than one page of your letter would do them any good.
Selling Incentive Sales Letters – This type of sales letter is also for old and existing customers. You’re not offering them anything new to buy, you’re offering them the chance to purchase existing or old products and services for lower or better rates.
Holiday Sales Letters – Never let any important holiday in the year pass by without writing to your customers. If you have holiday promotional offers, you definitely have to mention them in this letter.
Company Celebration Sales Letters – These sales letters establish the fact that you think of your customers as part of your family, and that’s why you include them in your celebrations. Acknowledge the role they’ve played in your success and of course don’t forget to end the letter with an invitation to drop by your website in order to build stronger and longer lasting bonds.
Product Update Sales Letters – This is mainly for existing and old sales customers. Usually, sales letters of this ilk offer incentives as well for customers to buy during the promotional period.
Introductory Sales Letters – This is perhaps the most discussed about type of sales letter in the Internet. When writing this letter, keep it as brief as possible because they don’t know you well enough to believe that reading more than one page of your letter would do them any good.
Selling Incentive Sales Letters – This type of sales letter is also for old and existing customers. Thank You Sales Letters – If it’s the first time for any individual to avail of your services and products, always send them a thank you letter right after completing their purchases. Company Celebration Sales Letters – These sales letters establish the fact that you think of your customers as part of your family, and that’s why you include them in your celebrations.
Thank You Sales Letters – If it’s the first time for any individual to avail of your services and products, always send them a thank you letter right after completing their purchases. At the end of your letter, of course, make sure that you mention what other great products and services are awaiting them in your website upon their return.
