You must assume the reader is “scanning” the page on which your ad appears in the company of two or three hundred solo ads. Such words
Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they’ll be competing with similar attention-grabbers of the other ads on the same page. These are the ingredients of any good solo ad – Attention – Interest – Desire – Action … Without these four ingredients skillfully integrated into your ad, chances are your ad will just “lie there” and not do anything but cost you money. One of the best ways of learning to write good solo ads is to study the other solo ads out there – try to figure out exactly what they’re attempting to sell – and then practice rewriting them according to the rules I’ve just given you. Because advertising costs are based upon the number of
Everybody wants to make more money … In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and using them correctly
The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by mail – the writing of profitable solo ads. You must acquire the expertise of writing solo ads that sell your product or services if your online business is to succeed!
What makes a solo ad bad or good? It has to say what it says in the least possible number of words in order to keep your operating costs within your budget.
You must assume the reader is “scanning” the page on which your ad appears in the company of two or three hundred solo ads. Such words as: FREE … WIN … MAKE BIG MONEY …
Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they’ll be competing with similar attention-grabbers of the other ads on the same page. In addition to your lead words, your ad must quickly go on to promise or state further benefits to the reader.
In the language of professional copywriters, you’ve grabbed the attention of your prospect, and interested them with something that even they can do.
The next rule of good solo ad copywriting has to do with the arousal of the reader’s desire to get in on your offer. In a great many instances, this rule is by-passed, and it appears, this is the real reason that an ad doesn’t pull according to the expectations of the advertiser.
Think about it – you’ve got your reader’s attention; you’ve told them it’s simple and easy; and you’re about to ask them to do something. Unless you take the time to further “want your offer,” your ad is going to only half turn them on. They’ll compare your ad with the others that have grabbed their attention and finally decide upon the one that interests them the most.
What I’m saying is that here is the place for you to insert that magic word “guaranteed” or some other such word or phrase. Now, we’ve got an ad that reads: MAKE BIG MONEY!
This is the “demand for action” part of your ad. This is the part where you want to use such words as:
Limited offer – Act now! Write today! Only and/or just … Putting it all together, then your ad might read something like this: MAKE BIG MONEY!
These are the ingredients of any good solo ad – Attention – Interest – Desire – Action … Without these four ingredients skillfully integrated into your ad, chances are your ad will just “lie there” and not do anything but cost you money. Such an ad could be placed in any leading publication and would pull a good response, it’s known as a “blind ad” and would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared.
To give you an example of the kind of solo ad you might want to use, say to sell a report such as this one … Using all the rules of basic advertising copywriting, and stating exactly what our product is, our ad reads thusly:
How To Write winning solo ads. Simple & easy to learn -should double or triple your responses.
The point I am making is that:
One of the best ways of learning to write good solo ads is to study the other solo ads out there – try to figure out exactly what they’re attempting to sell – and then practice rewriting them according to the rules I’ve just given you. Whenever you sit down to write a solo ad, always write it all out – write down everything you want to say – and then go back over it, crossing out words, and refining your phraseology.
Generally speaking, readers respond more often to solo ads that include a name than to those showing just initials or an address only. Because advertising costs are based upon the number of words, or the amount of space your solo ad uses, the use of some names in solo ads could become quite expensive.
The important thing is to know the rules of profitable solo ad writing, and to follow them. Hold your costs in line. once your solo ad is written, now is the time to use it wisely know the basics … grab their attention … the rest is up to you.
